Digital & Content Lead

Key Responsibilities:

• Drive and design of the content strategy with an editorial plan (within strategy & strategy objectives delivery of the commercial team), in formats that enhance the overall customer experience, making the messaging easily digestible and engaging
• Develop captivating and appealing messages that resonate with customers, ensuring they align with the overall content strategy and strategic objectives
• Drive omnichannel and digital marketing and customer engagement strategy and engagement plan over full marketing mix
• Ownership and accountability of all digital activities, tools & projects of the commercial team
• Active participation in the creation of a business strategy within commercial therapeutic area team
• Lead of internal & external collaboration with cross-functional teams (3rd parties) to deliver successful digital campaign results
• Build a centralized content pool based on modular content to ease up production and approval processes
• Deep understanding of data behind digital activities, tools & projects
• Generate qualified leads based on data analyses & follow-up communication with customers
• Lead of digital engagement with HCPs (active participation in all marketing mix)
• Connect qualified leads with HSP (healthcare service partner)
• Set and analyze performance KPIs (content – touchpoints – quality)
• All outcomes prepared in line with all medical and legislative regulations

Essential Requirements

• Minimum education – High school with matriculation exam, ideally from Finance or Economics, University degree preferred
• Proficient Slovak and English
• Digital marketing competencies
• Customers and patients-oriented thinking
• Brand related knowledge
• Medical knowledge
• Analytical thinking & Data-driven mindset
• Communication skills
• Creativity & Storytelling
• Entrepreneur; Growth Mindset & Adaptability
• Project and Innovation Management
• Risk Assessment skills & compliance knowledge