Digital Advertising Specialist

Tasks

• Design, manage, implement, and execute new PPC user acquisition strategies.
• Develop compelling ad copies that align with our brand and optimize them for maximum performance.
• Plan, execute, and manage paid search and paid social campaigns to achieve business objectives within allocated budgets.
• Analyse campaign performance data and provide actionable insights to improve overall results.
• Conduct thorough keyword research to identify relevant and high-performing keywords for our campaigns; SEO knowledge is a plus.
• Monitor and adjust bid strategies to maximize ROI and achieve campaign goals.
• Collaborate with an external marketing agency on marketing materials, content, and creatives.

Requirements

• 3+ years of proven track record in user acquisition on web platforms, with a focus on scaling organic search.
• Extensive hands-on experience with paid online marketing, especially a solid understanding of Google Ads, Meta Ads, and TikTok Ads. Experience with other platforms like LinkedIn or Microsoft Ads is a plus.
• Creative mindset and excellent writing skills for ad copy creation.
• Demonstrated ability to effectively manage and optimize a monthly acquisition budget across channels and perform in-house media buying.
• Strong analytical skills and attention to detail.
• excellent written and verbal communication skills in English and German (native German is a plus).
• Up-to-date knowledge of industry trends and best PPC practices.
• Experience with several of these frameworks/tools is a plus: Looker, SQL, Hotjar, Semrush, Posthog.

Benefits

• Lots of opportunities for professional growth and development
• A pleasant workplace (open-plan office centrally located in a beautiful building in Berlin) with home office option
• A very nice, inclusive, collaborative and cooperative working atmosphere
• Free drinks

We have a lean and quick hiring process, do not hesitate to apply!