Senior CRM Manager

Your Responsibilities:

• You will be responsible for developing a long-term, comprehensive and data-driven customer engagement strategy
• You will lead projects and collaborate with cross-functional teams to achieve CRM goals while staying on schedule and on budget
• To improve customer engagement and loyalty via the app, email channels and in our stores, you will develop and expand automated campaigns in the customer journey
• You monitor performance using various KPIs, report on the success of CRM initiatives and adjust the strategy as needed to optimize customer retention and satisfaction

  Your Profile:

• You have a degree in marketing, business administration or a similar subject area
• You have professional experience in operational CRM with a focus on email marketing, app usage and customer lifecycle optimization
• You have very good knowledge of CRM software and tools and are confident in using JavaScript, SQL, HTML5; initial experience in working with feed management systems is an advantage
• You are enthusiastic about digital trends and technical innovations
• You have a deep understanding of customer psychology and behavior
• Excellent communication and teamwork skills are one of your strengths
• You are characterized by strong strategic thinking and solution-oriented skills
• Very good written and spoken English skills round off your profile, German is a plus

Your Benefits:

• Be part of the progress – find your place in our unique WIP culture.
• As part of the WIP-Crew you have the chance to connect at our events or just have fun.
• Your closet benefits from our staff discounts.
• Your future, our upgrade – we subsidize your company pension scheme by 100%.
• Your well-being is important to us – we contribute to this with free beverages.