THE ROLE & THE TEAM
The Junior Market Research Analyst role is part of our Consumer & Market Insights team, responsible for conducting (post-campaign) advertising perception studies of our Brand Marketing activities for 12+ countries. This team, as part of our Traffic, Pricing & Strategy unit, aims to understand our customers’ needs and wants and to enable our internal stakeholders to see the world through consumers’ eyes to make game-changing decisions. Consumer & Market Insights operates in close collaboration with analytics, marketing, product & engineering colleagues across the company to deliver relevant consumer based business insights in a complex, fast-paced environment.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring – we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER – our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
- Maintaining and developing the survey design for post-campaign advertising perception studies for 12+ markets
- Functioning as the point of contact for the external agency that administers the surveys to their consumer panel: managing timelines, overseeing the survey setup, QA-ing test survey versions and final survey results, and answering questions throughout the process
- Conducting data cleaning and formatting of the raw survey results to prepare for data processing
- Delivering and presenting insights derived from descriptive analysis on the survey data to the Marketing Analytics and Brand Marketing teams
- Functioning as a sparring partner for the Brand Marketing (Design, Marketing & Content) teams on Brand campaign research topics, with regards to addressing questions on methodology and data interpretation
- Supporting other (quantitative, ad-hoc) market research projects ensuring an on time and high quality delivery
WE’D LOVE TO MEET YOU IF
- You’re proud of your degree (Bachelor, Master, MBA) in Marketing/Market Research, Business Administration, Social Sciences, Statistics, Psychology or a related data-driven equivalent.
- You have 1+ years of relevant work experience in a data-driven role.
- You can gather, clean up, and transform data from various sources to enable convenient insights creation.
- You are comfortable with using Microsoft Excel / Google Sheets.
- You have first experiences with coding for data processing and analysis in R (or Python). Bonus points if you’ve been exposed to BI dashboard solutions such as Microstrategy.
- When you see a problem or analytical question, you latch on and cannot let go until it is solved, always questioning the validity of the results.
- You have great communication skills that enable you to drive projects across the organization and you enjoy answering questions from a variety of different people.
- You are self-driven, results-oriented, enjoy working independently, and taking on responsibility. Your project management skills enable you to plan and prioritize your work effectively.
- Your oral and written English is business fluent.
- Employee shares program
- 2 paid volunteering days a year
- Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration
- Work from abroad for up to 30 working days a year
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Gympass)
- Mental health support and coaching available
More Information
- Experience Level Manager
- Total Years Experience 5-10
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