CEE Social Media Specialist

You will:

• Work closely with brand managers and marketing to develop and execute social media best practices to increase brand awareness, drive engagement, and generate growth. This includes creating content calendars, planning campaigns, content creation and publishing, building brand tone of voice on social media guidelines, working with media agency to build an Integrated social brief, and identifying growth opportunities
• Track and analyze social media metrics, such as reach, engagement, and conversion rates. Use data insights to identify trends, measure the effectiveness of campaigns, and make data-driven recommendations for improvement
• Monitor social media platforms for mentions of the brand, competitors, and industry trends. Stay updated on relevant conversations and use insights to inform social media plans and content creation
• Act as a point of contact for managing social media crises or negative feedback. Work closely with CES to respond promptly and appropriately to mitigate any potential damage to the brand’s reputation.
• Work closely with brand manager to identify and collaborate with micro-influencers and brand lovers/advocates to amplify the company’s message and reach a wider audience. Manage influencer partnerships, track performance, and measure the impact of influencer campaigns in alignment with the brand and category strategy
• Keep abreast of the latest social media trends, best practices, and emerging platforms. Continuously explore new opportunities to enhance the company’s social media presence and engagement
• Work closely with cross-functional teams, including marketing, communications, and customer service, to align social media efforts with overall business objectives. Collaborate on integrated marketing campaigns and provide social media support for company events or initiatives
• Work closely with brand managers and content studios to develop compelling and engaging content for social media platforms, including text, images, videos, and user generated content (UGCs) resharing. Ensure that the content aligns with the brand’s voice and values. Collaborating closely with brand managers, create copy and develop briefs for images and video assets
• Keep Consumer Engagement Services (CES) function up to date with latest campaign briefs, and trends. Train and coach CES on brand Tone Voice and brand social media standards in alignment with brand management team
• Manage and create Social Media accounts with cooperation with IT department and execute Social Media Rules agreed with Legal & IT department
• Coordinate implementation and maintenance of selected global tools / guidelines and secure smooth execution

Our requirements:

• Prior experience in managing social media accounts for a business or organization is crucial. This includes content creation, scheduling posts, responding to comments, and monitoring engagement
• Experience in creating engaging content for social media, such as graphics, videos, and blog posts
• Experience in tracking, analyzing, and reporting on social media metrics
• Experience in planning and executing social media campaigns
• Experience in digital marketing, including SEO, email marketing, and online advertising, can be beneficial
• Familiarity of CX and CES technologies
• The ability to analyze social media data and other consumer data, identify trends, patterns, and areas for improvement to enhance the consumer experience
• Knowledge of managing cross-functional projects and collaborating with internal teams to implement consumer experience initiative
• Evidence of cross-functional working and collaboration to achieve results
• Influence and impact within a matrix environment
• Defining a process, rolling out change in a business, and reporting on results

We offer:

• Employment contract for substitution (until September 2025) with benefits package
• Opportunity to gain work experience in an international, dynamically growing company
• Learning and professional development opportunities with worldwide professionals
• Flexible working hours and hybrid work
• Being a part of global family of brands with a purpose and much more
• A work atmosphere based on respect, cooperation and openness to diversity
• Opportunity to participate in sustainability projects and join a community focused on creating sustainable solutions